HCowling got his break working for The Viral Factory (UK) in 2004.

He was loosely involved in several of their more high profile campaigns, and because of a general apathy towards socializing, it fell to him to accept industry awards on their behalf.

This bestowed HCowling with an aura of importance that allowed him to wangle a transfer to Los Angeles, where he took the creative helm on campaigns for The Viral Factory USA.

In the three years he spent as Director of The Viral Factory USA in Los Angeles, H Cowling made his name, working on campaigns for Axe/Lynx, Remington, Samsung, Verizon, IBM & Sony Computer Entertainment, among others.

His sense of self-importance far outweighs the actual significance of his achievements.