Brief:
Verizon asked The Viral Factory USA, under the Creative Direction of HCowling, to help out. They were head long into an online collaboration with pop icon Gwen Stefani and they extra visibility and viral support, fast.

Solution: Dance Off
Two kids breakdance battle in ultra ghetto, lo-fi stop-motion, cut to a hip-hop remix of a classic Stefani track. Why? Because they’ve just gotta! The centre-piece of Stefani’s user-generated tie-in, the film was seeded over a period of 3 weeks, sparking conversation and driving traffic to the branded site.

 Results:
– Viewed more than 2.3million times
– Coverage on over 45 different websites
– Commented on thousands of times
– Gwen Stefani reportedly loved it! (Although H Cowling never got to meet
   her, which he is still gutted about.)

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