Brief:
Teleflora asked The Viral Factory USA, under Creative Director HCowling, to bolster the online effort behind America’s Favorite Mom, a big, national TV event engineered by the brand. 

Hearts of Gold meets American Idol, the show combined web voting, with a grand TV standoff to decide who was America’s best, most deserving and outright favorite Mom. 

Solution: Rock Song For Mom
A teenage boy serenades his mother in this off-beat tribute to 80’s cock rock, that was seeded for 4 weeks prior to Mother’s Day 2008, the date of the TV launch.

Results:
Rock Song For Mom was naturally viral. It was seen by more than 1.3 million people, peaking just 12 hours before the launch of the show, when YouTube’s editors gave it free, front page editorial placement.

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