Brief:
TBWA/Chiat Day (Los Angeles) asked The Viral Factory to help out. They had developed a killer creative strategy for Sony’s PlayStation2 title Shadow of the Colossus. Assets included 5 websites, 3 viral films & a blog with 6 months of backstory. What they lacked was an equally magnificent seeding strategy. So they came to us. 

Solution: Shadow of the Colossus, Seeding Campaign
H Cowling and Matt Smith, developed and implemented a balls-out, kick ass, ninja death strike of a seeding campaign. In short, they hit the web with everything they had; video placement, online PR, forum infiltration, editorial, SEO, bribery, theft, incitement, & treason. Needless to say, it worked. Goddammit, it worked so well!

 Results:
– 6.6 million tracked views of the three films
- 1.5 million unique visits to the six websites
– Coverage on Coast to Coast US national radio
– Countless pages of forum conversations & blog postings
– Dedicated, user-generated fan blogs, documenting the campaign
– Multiple, free front page posts on uber gamer blog Kotaku.com
– An elevated social status among our peers and the recognition & respect of
   our wives & girlfriends.

Siberian Ice Giant