Brief:
Extend Remington Body Shavers’ It‘s What’s On The Outside That Countspositioning to the online viral space, with the kind of viral execution that ignites the web in a blaze of holy fire.

Solution: Stefane Monzon
A spectacularly conceived, ballsout, perfect storm of a viral campaign, throwing in live events, offline PR and a fake fashion launch by a fake celebrity designer, for good measure. Stefane Monzon was one of the most ridiculous and virulent things to hit the web since a 15 year old kid in Canada first picked up a broom and swung it.

Results:
– Massive viral hit! 4 million people saw this film within 6 weeks of its
   release.
– Virtually no seeding spend necessary.
– US advertising press left with their jaws hanging, and their noses
   bleeding.
– The team of The Viral Factory USA spent two days drunk on cheap
   champagne.