Brief:
With HCowling at the helm, the Viral Factory USA was awarded viral marketing duties for US online comm’s firm ooVoo in 2007/08. First order of business was to announce ooVoo’s arrival, demonstrate its functionality & drive take-up among tech mavens & early adopters.

Solution: ooVoo Phase I
5 'brand-generated' viral films, each targeting different online demographics. They position ooVoo as web-savvy and respectful, by favouring user experience over brand propaganda.

 Results:
– An astonishing 15+ million tracked views, across the 5 films.
– Placement over 50 different websites.
– Highly positive reception within the target demographics.
– Downloads of ooVoo well above expectation in the first 5 months.

[Close This Window]